Constant Contact has recently launched a new podcast aimed at helping small businesses and non-profits grow their business through effective marketing strategies. The podcast, called “Be A Marketer”, is hosted by Dave Charest, the Director of Small Business Success at Constant Contact, and is available on all major podcast platforms, including Apple, Google, and Spotify.
The goal of the podcast is to inspire and educate listeners about the ups and downs of marketing, and how small businesses can overcome the challenges they face. Each episode features a small business leader or industry expert who shares their own experiences, offering advice on how to attract the right people, build relationships, and grow their business.
One of the key benefits of “Be A Marketer” is that it simplifies digital marketing for small businesses, providing listeners with guidance on how to effectively market their business online. This is particularly important for small businesses, who often lack the resources and expertise needed to create and execute effective marketing campaigns.
The first eight episodes of the podcast offer a range of insights and inspiration, with conversations featuring a diverse range of business owners and marketers. These include a four-time Olympian and small business owner, a husband-and-wife team selling hot sauce, a business coach and single mom of three, and marketing guru Dave Gerhardt.
By bringing together such a diverse range of perspectives, “Be A Marketer” offers a rich and engaging experience for listeners. Each episode provides a unique glimpse into the world of small business marketing, offering valuable insights and advice that can be applied in a practical way to real-world situations.
As Laura Goldberg, Chief Marketing Officer at Constant Contact, notes, small businesses play a vital role in our communities, but they often struggle when it comes to marketing themselves.