Macy’s Gwinnett Place Mall Hosts Pop-Up Shop in Partnership with Gwinnett Women’s Chamber of Commerce

Read Time:3 Minute, 45 Second

Duluth, GA — Today, Macy’s Gwinnett Place Mall is hosting an exciting Pop-Up Shop in partnership with the Gwinnett Women’s Chamber of Commerce (GWC), opening its doors at 10 AM to showcase local small businesses inside one of the world’s most renowned department stores. This unique collaboration offers small business owners a valuable opportunity to display their products in Macy’s, allowing them to experience the thrill of having their products on view in a premier retail space.

A representative from Macy’s reached out to Audrey Bell-Kearney, president of the Gwinnett Women’s Chamber of Commerce, to discuss the possibility of becoming a community partner. Audrey, a passionate advocate for small businesses, eagerly embraced this partnership. She understands the transformative potential of brand exposure for local entrepreneurs, and a Macy’s Pop-Up Shop presents an unparalleled chance for small businesses to reach new customers, elevate brand recognition, and gain retail experience in a supportive environment.

To further enhance the visibility of the Pop-Up participants, Macy’s has displayed the names of participating businesses on a prominent poster inside the store, recognizing the local entrepreneurs whose products are being featured today. This added exposure emphasizes Macy’s commitment to community partnerships and its belief in the power of small businesses.

Next Pop-Up on Small Business Saturday: November 30th

In a move to strengthen this partnership, Macy’s and the GWC have already planned a follow-up Pop-Up Shop on November 30th, which is Small Business Saturday—one of the biggest shopping days of the year. This event offers an even greater opportunity for small businesses that don’t have physical storefronts, as they will be able to showcase their products on a day specifically dedicated to supporting local businesses.

For small businesses, participating in such events is more than just a sales opportunity. It’s a chance to interact with new customers face-to-face, receive feedback, and grow brand loyalty. Audrey Bell-Kearney notes that Small Business Saturday is particularly meaningful because it reminds communities of the value in shopping local. “Supporting small businesses is essential to building a vibrant community. When you shop local, you’re not only supporting a dream but also helping to build a sustainable local economy,” she says.

The Importance of Pop-Up Shops and Shopping Local

Pop-Up Shops like the one at Macy’s Gwinnett Place Mall are a powerful tool for small businesses to expand their reach and connect with a broader audience. They provide a low-cost, high-visibility way for local brands to gain exposure in a physical retail environment without the overhead of a permanent store. Pop-Up Shops are also adaptable, allowing small business owners to test new products, build brand awareness, and gain valuable customer insights.

Shopping local, especially on occasions like Small Business Saturday, has a tremendous impact on communities. Every dollar spent at a small business helps create jobs, support community projects, and boost the local economy. Moreover, local businesses often offer unique products and personal touches that can’t be found in larger retail chains, making each shopping experience special and memorable.

Today’s Pop-Up Shop is a celebration of local entrepreneurship, and Macy’s commitment to partnering with the Gwinnett Women’s Chamber of Commerce exemplifies how large retailers can play a significant role in supporting small businesses. Together, Macy’s and GWC are making it possible for these entrepreneurs to experience the excitement of seeing their products in one of the most famous stores in the world and, hopefully, inspiring new connections and growth opportunities.

As the Pop-Up Shop opens today and with an even bigger event planned for Small Business Saturday on November 30th, the Gwinnett Women’s Chamber of Commerce and Macy’s are encouraging the community to come out, shop local, and support the dreams of small business owners across Gwinnett County.

Support Local, Support Dreams

The success of Pop-Up Shops like this one depends on community support. So, whether you’re looking for unique products, gifts, or just a chance to connect with local entrepreneurs, head over to Macy’s at Gwinnett Place Mall today and mark your calendar for Small Business Saturday on November 30th. Supporting local businesses is not only an investment in local commerce but also a celebration of the creativity and determination that fuels our community.

Let’s make this Pop-Up a memorable experience for everyone involved. See you at Macy’s!