Laura Mercier Launches Luxury Beauty App for Apple Vision Pro

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Luxury beauty brand Laura Mercier has just unveiled an immersive shopping experience designed specifically for Apple Vision Pro. Created in collaboration with Obsess, a leading immersive shopping platform, this new app transforms the way you explore and purchase beauty products using cutting-edge spatial computing technology.

Shop Beauty in a Whole New Way

With this app, you can browse your favorite Laura Mercier products like never before. The experience lets you:

Shop by category to easily find what you need
Watch shoppable videos featuring expert tutorials
Enjoy 3D unboxing with ultra-high-definition visuals
Immerse yourself in a virtual New York boutique or a chic Parisian atelier

Next-Level Shopping with Apple Vision Pro

Inside the Content Hub, you’ll find high-fidelity, shoppable videos optimized for Apple Vision Pro. These tutorials showcase best-selling products like:

Caviar Stick Eye Shadow Shimmer
Tightline Eyeliner
Extravagant Mascara

You can seamlessly purchase products directly within the app while learning expert techniques to create your perfect look.

The Future of Beauty Shopping

Laura Mercier’s Vision Pro app is redefining digital beauty retail, making shopping more engaging, interactive, and personalized.

“We’re transforming traditional 2D shopping into a fully immersive 3D experience,” says Neha Singh, Founder of Obsess and Chief Innovation Officer at Infinite Reality. “Brands can now connect with customers through interactive, discovery-driven experiences that build deeper engagement and boost sales.”

Where to Get It

The Laura Mercier Apple Vision Pro app is available for free exclusively on the App Store.

About Laura Mercier

Founded in 1996, Laura Mercier is a global luxury beauty brand known for its iconic “Flawless Face” techniques. With a legacy of innovation, artistry, and timeless elegance, the brand continues to redefine beauty for modern consumers.

About Obsess

Obsess is a leader in virtual shopping, creating AI-powered 3D stores for major brands like Ralph Lauren, L’Oréal, and Crate & Barrel. Their immersive retail experiences set a new standard for digital commerce.

About Infinite Reality

Infinite Reality™ (iR) is a next-gen tech company pushing the boundaries of spatial computing, AI, and immersive media. Backed by industry giants, iR is shaping the future of digital experiences across entertainment, retail, and beyond.

Experience the next evolution of beauty shopping today with Laura Mercier’s Apple Vision Pro app!