Duracell to Bring 110 New Jobs to Metro Atlanta with New R&D Headquarters

Read Time:2 Minute, 57 Second

In a significant economic boost for the Metro Atlanta region, battery manufacturer Duracell has announced plans to establish a new Research and Development (R&D) headquarters at Science Square in Atlanta, creating more than 100 high-skilled jobs. The move underscores Atlanta’s growing reputation as a hub for innovation and strengthens Georgia’s expanding battery technology sector.

The 110 new jobs will include positions in engineering, technology, and advanced research, providing opportunities for professionals in the region. The site, located just 35 miles southwest of Gwinnett County, will offer a prime opportunity for local talent to access high-quality employment without having to relocate.

Duracell’s new R&D facility, set to open in 2026, will feature state-of-the-art laboratories, collaborative workspaces, and cutting-edge technology infrastructure to drive innovation in battery technology.

Strategic Move to Atlanta

“Our decision to move Duracell’s R&D headquarters to Atlanta is strategic and driven by several key factors,” said Dr. Liben Hailu, Chief Technology Officer at Duracell. “The vibrant technology ecosystem, access to top-tier talent, and the close geographical proximity to our manufacturing facilities will strengthen our ability to innovate with speed and efficiency and deliver superior products to our consumers and customers.”

The location of Science Square, adjacent to Georgia Tech, offers Duracell a prime position to attract highly skilled graduates and researchers, fueling long-term growth and innovation.

Boosting Metro Atlanta’s Economy

State and local economic leaders are optimistic about the ripple effects this project will have on the broader economy, including Gwinnett County.

“For decades, Georgia has been home to Duracell, and it’s exciting that they are looking to invest their future back into our state,” said Georgia Department of Economic Development (GDEcD) Commissioner Pat Wilson. “For a company like Duracell that is on the cutting edge of innovation, research and development is critical to their long-term success. Locating the new Global Headquarters for Research and Development in Atlanta makes it clear that Duracell sees the State of Georgia as a long-term partner in their success strategy.”

Katie Kirkpatrick, President & CEO of the Metro Atlanta Chamber, emphasized the broader economic impact.

“The impact of Duracell’s decision to locate their R&D headquarters in Atlanta goes beyond the 110 new innovation jobs in the region. As they make Science Square their new home, Duracell strengthens our region’s powerful reputation as a hub for innovation and furthers Georgia’s growing battery ecosystem,” Kirkpatrick stated. “With Duracell setting up next door to Georgia Tech, they are positioned to tap into one of the most talented engineering and technology workforces in the nation.”

A Bright Future for Gwinnett and Beyond

The decision to place the R&D hub in Metro Atlanta is expected to stimulate further economic activity, drawing more tech-focused businesses, investors, and skilled professionals to the region.

For Gwinnett County, this short commute to Science Square means that local residents could benefit from new career opportunities without leaving the county. It also enhances Gwinnett’s reputation as a growing tech and innovation corridor within Metro Atlanta.

As Georgia continues to position itself as a leader in clean energy and advanced battery technology, Duracell’s investment could pave the way for more manufacturing, supply chain, and research opportunities across the state. With the project set to launch in 2026, the future looks bright for job seekers and economic growth in Gwinnett and beyond.